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Merino wool has stood the test of centuries — prized for its softness, breathability, and natural performance. Few fibres combine comfort and function so effortlessly.
Fibre perfection
Cloudwool® is spun from premium Australian Merino fibres selected for their exceptional softness, lightness, and structure. Naturally breathable and gentle on the skin, this refined wool offers everyday comfort with a luxurious hand-feel.
UNPARALLELED DEGREE OF
With fibres measuring just 19.5 microns, Cloudwool® delivers an ultra-fine knit that balances warmth and airiness. Its clean finish allows colour to appear crisp and vivid, while its softness makes it ideal for lightweight layers across seasons.
GARMENT MANUFACTURING
This is the production step that involves final assembly of the garment before it is delivered to our warehouse. This is where most of the social impacts are felt as it is labour intensive and we have 100% visibility of all the factories working at this stage.
FABRIC MANUFACTURING
This is the fabric production stage including the construction and dyeing of the fabrics and trims. This is usually where most of the carbon intensity is found as large amounts of energy are required forthe production of fabrics.
YARN SPINNING
This is where the fibres are spun into yarns, prior to being manufactured into fabrics. This stage is energy intensive and is often done in a unit separate to the tier 2 production. We currently have 47% visibility of the suppliers involved at this stage for our main fabrics.
FIBRE PRODUCTION
Depending on the fibre type, this is where fibres are grown, farmed, or manufactured. It is often very difficult to trace the supply chain to this tier however we currently have 25% visibility of the suppliers involved at this stage for our main fabrics.
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